For example, a website containing text that hasn’t been updated for years may not rank highly. On the other hand, a website with high-quality, authoritative copy and regular updates will rank much higher. When someone searches for a website, Google will display sites that offer the best value to its users, according to their standards. […]

When a keyword is placed as high as possible on a web page to influence ranking for a search term. A major Google algorithm update that initially rolled out in February 2011, it was followed by numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by […]

Ask specifically about the increase in web traffic, improvements in search engine rankings, and growth in conversion rates they have achieved for their clients. This data should provide a clear, quantifiable snapshot of their ability to enhance online visibility and drive business results. Moreover, look for metrics such as click-through rates (CTR) and the quality […]