Best Agency SEO Software to Boost Website Performance in 2025

Keywords Everywhere works especially well for businesses with irregular research needs. If you primarily research keywords when planning new content or campaigns rather than daily, the credit-based model prevents you from paying for months when you barely use the tool. This guide explores the 7 best affordable SEO tools that provide real value without the steep price tags of premium platforms. From content creation to technical analysis, these tools help you improve search visibility while keeping costs manageable. We highly recommend looking into our guide to SEO, learning more about SEO copywriting, and discovering some of our quick tips for ranking higher on Google.

What Are The Best Free SEO Tools?

This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data. Hotjar is an SEO tool that revolves around web analytics and feedback. There’s a generous free plan that allows you to track your users’ behaviors and gain insights from heatmaps, session recordings, visitor polls and form analytics. SEO Anomaly “The free version of the Yoast plugin is great for small businesses.

Keyword Generator

It includes keyword research, SEO audits, backlink data, rank tracking, and content ideas, all packaged in a user-friendly dashboard. The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users. It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization. Citation data can occasionally lag and may require manual checks, and some users might want more advanced analytics than what the platform currently offers. Still, for managing the local side of SEO, BrightLocal is hard to beat.

It’s a PR platform, which helps you create and share press releases. With Frase, you can easily check how top-ranking pages are structured. It lets you pull out key topics and build your own content outlines. Yoast SEO helps you improve your WordPress site’s on-page and technical SEO. While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs.

It can also aid you in data collection, such as to keep tabs on competitors, pricing on products or online lead generation. They’re still going to be easier to use than doing the work manually. While many SEO software companies prefer to use their own crawlers to supply their databases, some choose to forge partnerships with powerhouses such as Google and Majestic. For example, Ahrefs starts at $83 per month (billed annually), while Semrush starts at $99.95 per month (billed annually). Individual tools such as Screaming Frog cost $259 per year, while AnswerThePublic starts at $9 per month, or $99 for a lifetime plan.

• Reviews can directly affect how your business appears in local searches.
• All plans include a 7-day money-back guarantee for new customers, and annual billing offers significant savings.
• You’ll also have easy access to an internal and external link analysis, keyword density report and social media metrics.
• WebCEO has built its reputation as the agency-first SEO platform, focusing on the practical challenges of managing multiple client campaigns simultaneously.
• Some offer annual plans, others offer monthly plans, and a few offer lifetime options.
• With a free Semrush account, you can track up to 10 keywords in Position Tracking.

Check My Links is a nifty Chrome Extension with over 10,000 users that crawls through your webpage and identifies the status code for each link on the page – including broken links. Another SEO log analysis tool that provides data in real-time and page categorization. With a bit of time and know-how, you can create a free stack of software that helps you achieve your SEO goals. Once you’ve entered a root keyword, AnswerThePublic will tell you all the standard information about it, such as volume and the cost per click for search ads. Scroll through the report, and you’ll see a preposition report (keyword variations using “is,” “to,” “with,” and so on).

If you want to see your organic traffic surge, this resource spreads your reach and revamps your SEO practices with fact-based insights. It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords. Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more. It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools. As search algorithms continue to evolve, these affordable options keep pace with important changes. Many offer regular updates and new features without the premium price tags of larger platforms.