The 18 Best SEO Audit Tools From Agency Experts

Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals. The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information.

• With Agentic SEO, however, this process can be streamlined through autonomous AI agents that identify problems and recommend and implement solutions in real time.
• There are various tools to use for a holistic SEO audit and assess all key areas that influence your website’s visibility and performance in search engines.
• Keeping track of factors helps you stay competitive and adjust your strategy accordingly.
• The first step is to check whether your website is penalized by Google.

One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement. If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with. An error-free and high-performing technical setup makes it easy for search engines to crawl your website. To make sure that search engines understand what your website is about, you have to provide meta-information that helps them categorize your content. Semrush’s On Page SEO Checker analyzes your website for on-page SEO issues (like overusing keywords, thin content, etc.) and provides a detailed report with recommendations for how to improve. Automating your SEO audit process with the Search Atlas Otto SEO Tool helps streamline website optimization by handling technical, on-page, and off-page SEO tasks with minimal manual intervention.

It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy. Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools. The SEO tools you can use for free can help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.

This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content. If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you. It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions. From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users. Lighthouse is an effective tool for identifying a range of improvements related to mobile usability, which is a critical aspect of the page experience.

Focus Area: Technical SEO

Avoid using session IDs or unnecessary URL parameters that create duplicates. Keep your XML sitemap updated with only canonical URLs and perform regular audits to help identify and correct hidden duplications. By following these best practices, you support clear indexing, stronger authority consolidation, and improved search visibility. To avoid SEO issues caused by duplicate versions of your website, set a preferred domain (with or without “www”) in Google Search Console. Redirect all alternate versions, such as those using “http” instead of “https” or URLs with trailing slashes, to the canonical version using 301 redirects. Applying canonical tags on pages further signals to search engines which version should be indexed, helping consolidate ranking signals and avoid duplicate content penalties.

What to Expect During and After and SEO Audit:

Which is part of Google’s overall ranking systems, and was introduced in 2015. As BHS Links long as the links are relevant and add value for the reader, they’re worth adding. Ideally, every page should have at least one relevant internal link pointing to it. There are a few different tools out there to help you perform a site crawl.

To improve this, ensure images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a user’s action. Core Web Vitals is a set of specific metrics that Google considers essential in a webpage’s overall user experience. Another way is to use Google Analytics to view traffic from all search engines. To perform an SEO audit, you’ll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others.